Case studies have a lot to offer – sharing stories of your happiest customers with the world is one way you can generate interest in your products and services. When readers see you have previous experience in their industry and know you’ve had really great results, it’s reassuring. It does some of the heavy lifting […]
B2B Marketing Personas: Tactics for 2020
Even in 2020, marketing personas are still an essential part of the B2B marketer’s toolkit. Here are 23 ways to craft high-performing personas from data. If you’re looking for account based marketing training, learning how to create effective marketing personas is a good place to start. Feel free to try these ideas out on your […]
Why Prospects Don’t Read Your Emails: An Open Letter to The People Mass Emailing Me
Note: This post contains affiliate/sponsorship links. I may receive a small commission if you click a link and decide to purchase from an advertiser. Dear Email Marketer Thanks for your email. Even though I’m not responding with a personalized message, I just want you to imagine me, a fellow salesperson and marketer, and I want you […]