by Kaitlin Morrison | Feb 19, 2020 | Blog
Even in 2020, marketing personas are still an essential part of the B2B marketer’s toolkit. Here are 23 ways to craft high-performing personas from data. If you’re looking for account based marketing training, learning how to create effective marketing... 
by Kaitlin Morrison | Jan 18, 2020 | blogging, content calendars, topic generation
Fresh content brings in new readers and generates better ROI for blogs and websites, right? It makes sense intuitively. We don’t want anyone to be bored with us. Of course, as a writer, I’d also probably be in dire straights if everyone suddenly decided to... 
by Kaitlin Morrison | Apr 20, 2019 | Blog
Note: This post contains affiliate/sponsorship links. I may receive a small commission if you click a link and decide to purchase from an advertiser. Dear Email Marketer Thanks for your email. Even though I’m not responding with a personalized message, I just want... 
by Kaitlin Morrison | Mar 1, 2019 | blogging, content calendars, topic generation
Keeping your blog populated with great content can be really tough. That’s because topic generation is super hard. I know–it sucks. Creating blog post topics used to be my least favorite part of my job. Maybe it’s your least favorite part of caring... 
by Kaitlin Morrison | Feb 15, 2019 | blogging, personas, sales
Yes, it’s true, you can truly rock at finding your blog’s best target persona. Once you do, you’ll have a way to consistently use your blog as an effective weapon in your content marketing arsenal. That’s why I really love personas and highly... 