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Author: klmorrison0

Content Calendars for Busy Marketing Managers: Finding Great Topics

Keeping your blog populated with great content can be really tough. That’s because topic generation is super hard. I know–it sucks. Creating blog post topics used to be my least favorite part of my job. Maybe it’s your least favorite part of caring for your company’s blog. When I ask […]

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B2B Tech Company Blogs Can Rock At Target Personas–Here’s How

Yes, it’s true, you can truly rock at finding your blog’s best target persona. Once you do, you’ll have a way to consistently use your blog as an effective weapon in your content marketing arsenal. That’s why I really love personas and highly recommend that all of my clients take […]

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How to Recycle Blog Content (Without Burning Your Readers)

Fresh content brings in new readers and generates better ROI for blogs and websites, right? It makes sense intuitively to try keeping content from going stale. We don’t want anyone to be bored with us or feel like they’ve heard the same message too many times. Of course, as a […]

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