Author: Kaitlin Morrison

Sales enablement content: How, what, and why

What is sales enablement content? External-facing sales enablement content has one main goal – to empower sales teams with the right information and resources for engaging prospects. (There’s also internal sales enablement content, which is for another article. Much of internal content takes a similar form, but with a different audience and with a distinctive […]

How to write technology articles for B2B: my process

As a writer who’s constantly working in B2B tech, I’m asked all the time about my personal process for writing articles.  Here it is, in all of the nitty-gritty detail, from idea generation to polishing the final draft, along with some best practices for writing and planing B2B articles.  There’s a lot here, but that’s […]

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