Author: Kaitlin Morrison

  • Sales enablement content: How, what, and why

    What is sales enablement content? External-facing sales enablement content has one main goal – to empower sales teams with the right information and resources for engaging prospects. (There’s also internal sales enablement content, which is for another article. Much of internal content takes a similar form, but with a different audience and with a distinctive…

  • How to write technology articles for B2B: my process

    As a writer who’s constantly working in B2B tech, I’m asked all the time about my personal process for writing articles.  Here it is, in all of the nitty-gritty detail, from idea generation to polishing the final draft, along with some best practices for writing and planing B2B articles.  There’s a lot here, but that’s…

  • ChatGPT 101: How to use generative AI to write B2B technology content

    ChatGPT 101: How to use generative AI to write B2B technology content

    ChatGPT 101: How to use generative AI to write B2B technology content  Content marketing has always been the job of people, not bots–so how do we go forward with this and what do ChatGPT’s capabilities mean for content marketing managers?  I’m getting so many questions from technology marketers right now about using ChatGPT to write…