Fresh content brings in new readers and generates better ROI for blogs and websites, right? It makes sense intuitively. We don’t want anyone to be bored with us. Of course, as a writer, I’d also probably be in dire straights if everyone suddenly decided to permanently recycle old copy instead of posting anything new. Sometimes, […]
Content Calendars for Busy Marketing Managers: Finding Great Topics
Keeping your blog populated with great content can be really tough. That’s because topic generation is super hard. I know–it sucks. Creating blog post topics used to be my least favorite part of my job. Maybe it’s your least favorite part of caring for your company’s blog. When I ask new blogging clients about their […]