Content Marketing for B2B - Kaitlin Morrison
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Why Prospects Don’t Read Your Emails: An Open Letter to The People Mass Emailing Me

Why Prospects Don’t Read Your Emails: An Open Letter to The People Mass Emailing Me

by Kaitlin Morrison | Apr 20, 2019 | Blog

Note: This post contains affiliate/sponsorship links. I may receive a small commission if you click a link and decide to purchase from an advertiser.  Dear Email Marketer Thanks for your email. Even though I’m not responding with a personalized message, I just want...
Content Calendars for Busy Marketing Managers: Finding Great Topics

Content Calendars for Busy Marketing Managers: Finding Great Topics

by Kaitlin Morrison | Mar 1, 2019 | blogging, content calendars, topic generation

Keeping your blog populated with great content can be really tough. That’s because topic generation is super hard. I know–it sucks. Creating blog post topics used to be my least favorite part of my job. Maybe it’s your least favorite part of caring...
B2B Tech Company Blogs Can Rock At Target Personas–Here’s How

B2B Tech Company Blogs Can Rock At Target Personas–Here’s How

by Kaitlin Morrison | Feb 15, 2019 | blogging, personas, sales

Yes, it’s true, you can truly rock at finding your blog’s best target persona. Once you do, you’ll have a way to consistently use your blog as an effective weapon in your content marketing arsenal. That’s why I really love personas and highly...
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