Case studies have a lot to offer – sharing stories of your happiest customers with the world is one way you can generate interest in your products and services. When readers see you have previous experience in their industry and know you’ve had really great results, it’s reassuring. It does
Even in 2020, marketing personas are still an essential part of the B2B marketer’s toolkit. Here are 23 ways to craft high-performing personas from data. If you’re looking for account based marketing training, learning how to create effective marketing personas is a good place to start. Feel free to try
Fresh content brings in new readers and generates better ROI for blogs and websites, right? It makes sense intuitively. We don’t want anyone to be bored with us. Of course, as a writer, I’d also probably be in dire straights if everyone suddenly decided to permanently recycle old copy instead
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