B2B Sales and Marketing
I frequently write about B2B sales and marketing, particularly from an Inbound philosophical perspective–creating effective sales funnels that convert prospects using content marketing that’s personal, relevant and relatable.
saas, Marketing automation, and other software and technology topics
Software as a Service (SaaS), CRMs, software integrations. I particularly excel at B2B software topics and writing white papers, blog posts and other sales and marketing collateral for technology companies.
Healthcare Services, legislation and tech
I began my career in the healthcare industry, and it’s still very close to my heart. I’m familiar with Federally Qualified Community Health Centers (FQCHCs), ACOs, MIPS/MACRA, and so many other healthcare issues.
Retail banking, credit unions, bank branches and fintech
I live and breathe retail banking in my editorial job. Fintech, branch issues, customer behavior and marketing are favorite topics.